SICUR Madrid: a space to strengthen alliances and organise strategic meetings
SICUR, the International Security Exhibition, is one of the most relevant events for professionals whose work is linked to the protection of people, infrastructure, assets and high-sensitivity environments. Every two years, Madrid hosts at IFEMA a gathering that brings together manufacturers, public authorities, security forces, advanced technology companies, emergency services, integrators and managers of strategic areas. More than a commercial trade fair, SICUR functions as an institutional platform where debates take place, key innovations are presented and the guidelines that will shape the future of global security are defined.
In a sector where trust, technical precision and the strength of professional relationships are essential, SICUR acts as a privileged meeting point. However, as intense and valuable as the exhibition halls may be, they do not always provide the right environment for conversations that require discretion, depth or detailed analysis of sensitive technological solutions. For this reason, more and more organisations complement their presence at SICUR with private meetings, specialised technical demonstrations, institutional receptions or strategic gatherings organised outside IFEMA.
This phenomenon has transformed the way many institutions and companies approach the fair: it is no longer just about showcasing products, but about creating the right context for decision-making—spaces where discussions can take place calmly, complex proposals can be reviewed, or systems can be presented that, by their very nature, require a more controlled environment.
Security as a culture: why SICUR is a critical meeting point for technical leaders and institutions
The security sector has particular characteristics that do not exist in other industries. For professionals working in areas such as fire protection, private security, cybersecurity, emergency services or public security, decisions cannot be taken lightly. Every solution evaluated can affect critical infrastructure, essential services or environments where risk allows no margin for error.
SICUR is not simply a showcase; it is a space where key stakeholders can exchange perspectives, analyse new technologies, strengthen coordination between institutions and assess tools that will be implemented in real-world scenarios.
However, the volume of attendees, the intensity of schedules and the nature of the trade-fair environment mean that many conversations remain unfinished or cannot be developed with the necessary level of confidentiality. This is why, with each edition, the need grows for meetings in reserved spaces or dedicated meeting rooms where technical managers, institutional leaders or engineering teams can calmly discuss:
- project specifications,
- operational needs,
- applicable regulations,
- integration with existing systems,
- certification and approval processes,
- upcoming tenders or procurement processes,
- coordination with public bodies.
These meetings typically require environments that offer privacy, audiovisual capabilities and reliable logistics—elements that are not always available at a trade-fair stand.
Parallel events during SICUR
Parallel corporate events have evolved from being an occasional resource to becoming a fundamental part of many organisations’ strategy during SICUR. Their purpose is not to replace the stand, but to ensure that different audiences receive appropriate and personalised attention.
Among the most common formats are:
Strategic meetings with public authorities and security forces
Ideal for discussing deployments, regulations, long-term projects or institutional coordination.
Technical demonstrations in adapted spaces
Many technologies require specific conditions: controlled lighting, large areas, privacy or advanced audiovisual equipment.
Discreet corporate presentations
Especially useful when dealing with sensitive solutions or those intended for critical infrastructure.
Meetings with integrators and technology partners
To review deployments, integrations and joint development plans.
Professional receptions
Which allow companies to connect with key clients in a more relaxed atmosphere while maintaining an institutional tone.
These types of meetings have proven to significantly improve the quality of relationships established during the fair, increase the effectiveness of technical or institutional decision-making, and lead to a substantial increase in revenue for the companies involved.
Events that work best in the security sector
Choosing the right format depends on the objective, but experience shows that certain types of events are particularly effective during SICUR:
Confidential working meetings
Aimed at technical managers, institutional leaders or engineering teams, held in spaces where privacy and environmental control are paramount.
High-level technical demonstrations
Designed to present the real capabilities of complex systems or showcase details that require focus and specialised equipment.
Operational workshops with small groups
Very useful for explaining procedures, evaluating use-case scenarios or addressing advanced questions.
Institutional sessions or meetings with authorities
Where protocol, formality and the quality of the setting are essential.
Meetings between suppliers and integrators
To coordinate deployments, review certifications or plan collaborations.
Each format allows organisations to project professionalism and adapt to the specific needs of each visitor or institution.
Strategic advantages of organising an event during SICUR
Hosting a parallel corporate meeting during SICUR is a strategic decision with a direct impact on the outcome of the fair. Key advantages include:
-
Confidentiality and control of the environment
Many sector projects require discretion. A private space allows for clear discussion without interruptions. -
Ability to present complex solutions
Security technologies often require detailed explanations. A calm environment facilitates understanding and technical exchange. -
Greater institutional impact
Meetings held in an appropriate setting convey rigour, professionalism and commitment. -
Optimisation of schedules
Security and emergency professionals often manage very tight agendas. Hosting your own event allows better adaptation to their availability. -
Increased return on investment
It ensures that participation in SICUR generates real opportunities and tangible agreements.
Madrid: an optimal environment for meetings in the security sector
Madrid offers the right ecosystem for hosting institutional meetings and technical gatherings. Its proximity to IFEMA, excellent connectivity, specialised professional services and wide range of private venues make it an ideal location for organising parallel events during SICUR.
Areas such as Campo de las Naciones, Chamartín, Atocha or the Castellana axis feature modern, well-equipped corporate spaces with an atmosphere aligned with the seriousness and professionalism of the sector. Many organisations particularly value:
- the discretion of certain venues,
- flexibility for technical configurations,
- quick access from IFEMA,
- availability of large areas for demonstrations,
- and the ability to host small groups or official delegations.
In a sector where every detail matters, the chosen venue for a meeting can significantly influence professional perception.
How to plan a corporate meeting during SICUR
Companies that achieve the best results during SICUR tend to follow meticulous planning, based on:
-
Clearly defining the nature of the meeting
Is it a technical meeting? An institutional presentation? A sensitive demonstration? Each scenario requires a different approach. -
Selecting the right venue
The space must offer privacy, technical equipment and smooth logistics. -
Precisely coordinating schedules
Security sector professionals often have limited availability during the fair. Managing appointments in advance is key. -
Preparing tailored content
Materials should match the technical level and specific needs of each counterpart. -
Managing access and reception
Guest control and prior organisation reinforce the seriousness and professionalism of the event.
SICUR as a platform to strengthen relationships and advance strategic projects
In a sector where trust is fundamental and projects require in-depth analysis, SICUR remains an essential trade fair. However, its true value increasingly lies in combining presence at IFEMA with corporate meetings designed to deepen projects, consolidate alliances or explore new opportunities.
Organisations that integrate this strategy into their participation in SICUR achieve stronger results, higher-quality conversations and more durable professional relationships. In a field as specialised and critical as security, these encounters can make a real difference to an organisation’s institutional and technical positioning.
